Creating Awareness of Clinical Trials through Photography

, 29 August 2019 – Clinical Trials Day 2019 was celebrated for its third consecutive year at the newly opened Women and Children’s Hospital Kuala Lumpur. This event, organized by Clinical Research Malaysia (CRM) in collaboration with Clinical Research Centre (CRC) of Kuala Lumpur Hospital, aims to elevate the awareness level of clinical trials among patients and the general public in the country.

During the event, an I AM AWARE Photography Series, featuring a photo collection of patients that had participated in a clinical trial, was launched by the Deputy Director-General of Health (Research & Technical Support), YBhg Datuk Dr. Christopher Lee Kwok Choong. The photography series portrays the different stages of a clinical trial patient’s life. The I AM AWARE campaign is one of the community outreach initiatives by CRM together with Universiti Kebangsaan Malaysia, CanWell Group as a strategic partner.

Clinical trials have been perceived as experimental testing and patients most often feel as though they are being used as guinea pigs. Despite the significant impact clinical trials has made on improving medical treatments, this misconception continues as the public’s understanding is limited due to lack of understanding of clinical trials.

In order to reach wider audiences at the national level, mobile exhibition roadshows will be touring the country at major public hospitals throughout the year to engage with patients. The photography series, comprising of stand-alone panels and booklets, showcases the core part of clinical trial which is the unsung heroes that have contributed to research that may improve medical treatments and move science forward.